Q & A: Juliet Angus on Influencer Culture, London Style, and Motherhood
By Emily Burns
Since moving to London, Chicago native Juliet Angus, 43, has paved the way for influencers over the age of 30, garnering sponsorships from major brands like Canada Goose. Juliet arrived to our conversation at the luxurious Brown’s Hotel in London in a velvet couture gown and diamond studded boots. She name dropped several of her celebrity friends and her multiple visits with Vogue Editor-in-Chief Anna Wintour.
Angus was born and raised in Chicago by her mother and father, who both emigrated to the United States from Poland. She studied journalism at the University of Southern California, which is where she discovered she wanted to pursue a career in fashion. She went on to work in PR in Hollywood where she rubbed elbows with Paris Hilton, Britney Spears, Justin Timberlake, and Lindsey Lohan - her best friend and godmother to her children. For the last eight years, Angus has been strutting her stuff in London with her media executive husband Gregor Angus, and their daughter Georgina, 10, and son Truman, 8. Angus and her family moved due to her husband’s job. In London, she worked as a PR executive at The Communications Store. She then left this position to become a reality TV star on the Bravo show “Ladies of London,” which aired from 2014 to 2017 and focused on American and English socialites in London. Now, she runs a fashion and lifestyle Instagram account and website under her name and enjoys time with her family.
When did you first realize you were interested in fashion?
Watching my mom get dressed up in the ‘80s. She loved Neiman Marcus. My mom and dad together were like the ‘80s full thing. My dad had silk suits. My mom had the furs. I just remember them being so fabulous and fierce. I got into it more in college. One of my best friends was a model. She had Prada in her closet. She taught me a lot about fashion.
Why is fashion important?
It sounds cliche, but it’s such an expression. I mean I love costumes and Halloween because you get to feel different. With fashion, you feel a fun moment. You feel more fabulous in a great outfit.
Has living in London changed your style?
Yeah! Totally. My fashion is a lot more glam. I mean this (she gestures to her elegant outfit) is me just going out to dinner with girlfriends. We don’t wear jeans here at night.
How did you get picked to be on “Ladies of London?”
A casting person was asked to find American women with large personalities who were in the social scene.
How did “Ladies of London” impact your career?
It made me change. I was headed toward a fashion career, more corporate. I loved my job. I was seating Anna Wintour front row at fashion shows. I was in the middle of the pulse. It was my dream job. At the time, both [fashion PR and reality TV] were two dream jobs. I chose to do the show.
I understand you have done personal styling on the side. Who has been your favorite person to style?
I love styling a mom. I want to help a mom feel fashion-forward and chic. And also fabulous and sexy on a night out with her husband. To me, that’s the greatest gift.
What excites you about the rise of the fashion and beauty influencer?
This career…No one has done it before. Now there are courses, but I sure didn’t take any courses. This career is constantly changing.
What has been the biggest career challenge?
Juggling how much I want a career with how much I want to be a great mom. You can’t do both perfectly, but you can do both really well. You don’t have to pick one or the other. I didn't want to choose just to be a mom. I can be a mom and work. I think my children really respect that. It’s a joy that I get to balance both.
Describe your style in one word.
Very interesting question. I feel like I need someone else to answer this. Juliet paused for a long time and called her sister for help. She did not answer. 5 years ago I was wild and fearless. Sassy? No. Juliet had no definitive answer.
I’d like to maybe slow down. I feel like I’m really hustling hard.